California Buckeyes
overview
what
The California buckeyes are an aaa semipro american football team located in northern california.
team + my role
This project was completed with jesus carbajal. My main responsibility was logo redesign.
deliverables
logo design.
process
We discussed the team's vision for a bold and dynamic new direction, emphasizing the importance of a logo that captures their energy and the essence of their location. To begin the design process, we created a mood board to spark inspiration and set the tone. From there, we explored various typefaces and layouts, experimenting with different concepts to design a logo that aligned with the team's aspirations and identity.
mood board
adaptations
final
For our final design, we focused on showcasing the team’s identity through a bold, impactful typeface while effectively emphasizing their connection to their location.